The Business Of Fitness: Why The Brands That You Advocate Won’t Work With You

This was one of those posts that gets started then you’re not really sure where you’re going with it so it stays in your drafts folder for ages... months and months in this case. Then you come across other thoughts and realise that somehow they’re all interconnected and at the end of the day, this doesn’t need to be perfect, right?! It’s my blog.

I always had the (original) title which came about from my experiences as a blogger, working in retail (specifically in athleisure) and from a short stint in a Marketing role. It started from conversations where some people begin to worry its things like their age or demographic why a brand won’t work with them and to be honest, sometimes that probably is the case. But from a business point of view, these are my thoughts...

When Did Brand Monogamy Become A Thing?

Brand monogamy is a concept that has fascinated me for a while now. I haven’t looked it up to even find out if it’s an actual “thing” because I know from personal experience that it exists. I think the first time I came across it was when I worked as a Trainer for Nike and their Nike Training Club brand. Many of the girls that came along to the sessions were huge brand advocates... decked out head to toe in Nike without a second thought for another brand and regularly shopping in store before or after classes.

In recent years however, stores have popped up (like Active in Style or The Sports Edit) that curate the best of any number of brands for you to shop under one roof so to speak (some are online retailers only). I think this was the beginning of change when it came to brand monogamy as it meant there were people out there who were willing to shop around, mix & match and essentially change up the game. With the rise in popularity of “athleisure”, countless brands have launched into the arena and with them all competing for our attention it’s no surprise that we start to look around and challenge areas such as price, quality and ethics.

I’m curious to know what a brand does that makes us as customers feel such an affinity that we would use no other brand? Especially so when it comes to fitness and the likes of brands like Nike, Adidas, lululemon etc.

Brand Muses Are Old News

Having worked in retail and for a number of major sportswear brands, their marketing was always focused on their “muse”; a character or customer profile that they use to create everything (product and marketing wise). Sometimes these muses are simply aspirational so as “regular” human beings we would never 100% “fit” who the brand is actually selling to. But more recently, I’ve noticed that brands are focusing more heavily on characteristics rather than a “set in stone” muse. Take Adidas as an example who have targeted “creative” women with their “here to create” campaign and a campaign I recently spotted on YouTube called “Meet The Creators”. The women’s studio in Shoreditch delivers weekly creative sessions along with the regular sweat sessions which fit in with what’s going on at the time; I’ve done a collage workshop, a meditation workshop, a street art run... just to give a few examples.

I do however think that a muse must play a role in there somewhere; when you look at the influencers that some brands use, the lack of diversity is really striking. This is something I’ve talked about before and really not much has changed in those couple of years. It did come up in a conversation once that maybe this was due to the lack of diversity in PR in general. So when PR professionals are looking for influencers to work with, it’s maybe more likely that they (unintentionally?) gravitate towards influencers that “look like them”? I dunno. I’m just putting that out there as food for thought. One thing I know though is that the little power I personally have is first and foremost in how I spend my money and I’m making a conscious choice not to spend my money on brands who do not represent / reflect me and the BAME population as a whole. I guess the only other power that I have is through this blog and I’ve said it before, about silent agreements. When we see something happening and we just sit back and say nothing, it basically equates to agreement so if I ever have thoughts to share I will openly do so (...I guess this means that all the people who didn’t vote essentially voted for BREXIT by not utilising their vote?).

Customer vs Client Vs Advocate

If you’re not monogamous to a brand, then what are you?! Let me give you some examples; I just bought a textbook for my masters. I went on google, did a search, checked out the price comparison and then purchased from the cheapest retailer. I’ve never shopped with them before and in all likelihood I might never purchase from them again. I’m just a customer. When it comes to food shopping, there are a few select places that I will go to. For my home delivery it’s only ever Ocado or Tesco. If I’m picking up bits between my weekly shops I’m a fan of Marks & Spencer or Sainsbury’s (but that’s actually mostly down to the convenience of a store being located on my walk from the tube station to my front door). So I’m a client of Tesco and Ocado; I’m highly likely to make repeat purchases and in their eyes, this is a relationship to be valued.

When it comes to laptops, I own a MacBook Air (by Apple) and I’d pretty much say I’m an advocate (as much as I’d hate to admit it). Buying a Mac was one of the best decisions (and investments) I’ve made due to the functionality and quality. If anyone were to ask for recommendations on laptops that’s the one I would give them. When (god forbid) I need a new laptop, I’m pretty sure I will replace it with another Mac. I’m an advocate.

Bloggers Make The Best Customers

At the end of the day, every companies ultimate goal is to make a profit. So essentially they’re wanting more customers while working on retaining the customers that they already have by managing relationships (...yeah you know, like all the chit chat on Twitter, replying to Facebook comments etc). So when it comes to working with bloggers and influencers, nothing has changed.

Every now and again, a conversation thread crops up in a group about a particular brand. It usually goes along the lines of “who’s going to this event” or “who’s working with xyz on this campaign”. There are usually a group of people (us) who are advocates for the brand and haven’t been invited and it’s only natural you’d feel a little undervalued or unnoticed, right?! In one such thread, I made the point that sometimes a brand may just want to engage with someone who is a prospect for them as a means of turning them into a customer, client or advocate because at the end of the day, us bloggers do really make the best customers! We’re happy to spend money (even though the rest of the world thinks we get everything for free) and then we’re equally happy to share our opinion about these products for the world to see! This is just modern age “word of mouth” and is one of the most trusted sources of information as people are becoming less and less trusting of messages directly from brands themselves. And there was one person who was extremely annoyed that they “weren’t on the radar” of a brand that they openly advocated. Personally, my business mind says that yes, such people are valuable to a brand however when it comes to being an influencer it would make more sense to seed new product to those who needed to be tipped over the edge into becoming a customer. Surely there are brands who have a strategy to seed product to an influencer for just long enough to get them hooked? ...I mean, I’m pretty sure that brands have done that with me in the past.

Anyway, to summarise, it’s obvious that a brand can’t work with EVERY influencer out there as to be frank, everyone seems to be a blogger or influencer these days. I read an article recently that said younger generations are now more inclined to purchase from brands who’s vision they align with so it makes sense that if a brand has a vision they’re gonna (or should) look to work with influencers who also share that same vision (i.e. Adidas and creativity). So just because a brand doesn’t work with you doesn’t mean that they haven’t noticed you or that they don’t appreciate your custom and your efforts in advocating their brand. I recently got quoted in an article in Balance magazine (which you can also find online here) about how to become a blogger where I shared my tip about going out and creating your own adventures rather than waiting for brands to reach out to you with ideas and collaborations. Plan your adventures and if you feel inspired to reach out to a brand, do that. Or share your journeys and adventures as you would anyway and if a brand connects with you through that then it’s just a bonus. I’m all for going out there and creating what I want.

What are your thoughts on this?!

Elle :) 

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How New Cyclists Can Avoid Joint Discomfort

Cycling is often seen as a low intensity form of exercise, ideal for people of all skill levels. Whilst there is some truth to this, you might be surprised by how common cycling-related injuries really are. For one thing, cyclists can of course come into close regular contact with other road users, but almost as common are joint-related injuries.

A number of studies in recent years have focused on regular cyclists, asking them about the incidence of joint injuries. The results are quite surprising, and suggest that up to 85% of cyclists experience some joint pain at one time or another in their cycling careers. Of these, an astonishing 36% required some form of medical treatment to relieve discomfort.

In another survey cyclists were asked specifically about any back pain they experienced as a result of cycling, and found that almost half of respondents suffered such discomfort on a weekly basis.

The exact joints that can suffer vary from one cyclist to another, as they are affected by a range of factors from experience level to cycling form. The most common source of joint-related injuries are in the neck, knees, hands and the lower back. Interestingly, female cyclists were found to be twice as likely to develop shoulder and neck injuries than male cyclists.

So what can new cyclists do to minimise their chances of joint discomfort when cycling?

Pace Yourself

Experts have found that there is a direct correlation between the distance cycled on a monthly basis and the odds of joint discomfort. What is more, there is clear evidence that over time the body starts to become attuned to cycling. Muscles and ligaments strengthen, making injuries rather less likely.

The key message here is that it makes sense to ease into cycling gently, giving your body a chance to recover between sessions. People who start off their New Year’s Resolutions with the aim of cycling every day, for example, could be significantly increasing their odds of injury. Instead, aim to slowly increase the number of cycling sessions, the distance travelled and the intensity of exercise over an extended period of time. As an example, a sudden increase in hill cycling, which puts additional pressure on the knees, has been linked to increased joint pain.

Anyone planning a long cycle ride, such as a competition, a sponsored bike ride or a cycling holiday would therefore be advised to slowly build up their cycling over a number of weeks before the “big day”.

Warm Up Properly

One interesting study asked several hundred cyclists to record all manner of elements about their cycling regime. What the scientists found was that the volume of stretching and warming up is directly linked to the chances of joint injury. The better prepared your body is for exercise, the better able it is to cope with the stresses it is put under.

What is more, whilst cycling primarily relies on the legs, a huge range of other joints may also be involved; including the neck, back, shoulders and wrists. A comprehensive stretching program before cycling can therefore go a long way to preventing joint pain afterward.

Cycling Position

Your bike itself can have a huge impact on your joints. A low saddle position, for example, has been linked to increased force on the knee joint.

On the other hand, many more competitive cyclists like to set their saddle very high and their handlebars low, in order to achieve a horizontal back position. This does of course have the benefit of lowering drag, making cycling potentially easier, but it can also have unintended health consequences. This horizontal back positioning has been linked to neck pain, which is believed to stem from muscle fatigue caused by holding up your head for extended periods of time.

Even how you hold your handlebars can impact joints. The use of drop handlebars, for example, have been linked to lower back pain. So too has cycling along with your fingers resting on your brake levers.

The evidence therefore suggests that there are two more great ways to avoid joint pain. Firstly, consult an expert to ensure that your bike is of a suitable size for your frame. Ensuring the pedal-to-saddle distance is correct can also help to reduce joint stress.

Secondly, unless you are a competitive cyclist, a more upright position can be far gentler on the joints. Rather than sitting with your back horizontal, instead try to sit up straighter whenever possible. Mountain bikes or tourers, with their more upright position, may therefore be better than racing bikes for beginners.

Increase Thigh Muscle Strength

Studies by sports scientists have found that increased muscle strength in the legs can reduce pressure on knee joints. Serious cyclists may therefore benefit from some resistance training and a protein-rich diet to help increase muscle size and strength.

Don’t Overdo It

Injuries can be a major source of problems for professional athletes. It therefore shouldn’t be a surprise that a large amount of time has been invested into how cyclists may minimize the negative effects of their exercise.

One study monitored not just injury rates in cyclists, but also recorded detailed information on everything from how far the cyclists travelled each week and even the types of surfaces on which they exercised. From here, the scientists were able to extrapolate out the results, looking at those aspects that seemed most clearly correlated with the risk of injury.

The experts found that the distance cycled is directly proportional to the odds of suffering from joint pain. For example, cyclists who exceed 160km a week were found on average to be 3.6 times more likely to experience back pain that those cycling under this distance.

Whilst cycling can be addictive, the evidence therefore suggests that cyclists would do well not to overdo the distances travelled, especially in the early days.


Lastly, some supplements are believed to have a positive impact on the joints. Glucosamine and chondroitin are two popular examples, which can often be bought together in one handy supplement. It is believed that glucosamine can help to reduce joint inflammation, and may also be an effective natural painkiller. There is evidence that chondroitin may have a role in helping joints to repair after damage has occurred. Together, such supplements can help to support healthy joints, especially among those of us carrying out regular intensive exercise like cycling.

Thanks to Richard at Simply Supplements for this article.


Adidas City Runs: Shoreditch 10km 8.10.17

If you’d asked me a year ago what I’d be up to on this date I probably would’ve said I’d like to run the Royal Parks Half Marathon. Then if you’d asked me six months ago I probably would’ve said I wanted to volunteer / work at Royal Parks Half Marathon. Then along came Shoreditch 10km.

Now let’s be honest; whether we signed up or not, we all had reservations about how this event was gonna go down. First of all it was the same date as what felt like every other autumn race. And then many were hesitant to part with £40+ for a 10km. But somehow I think everyone may be feeling a little different after the event and that FOMO (fear of missing out) may be kicking in. And to save me regaling every minute detail of the event I’m just gonna give it to ya straight (in the way I used to); the good, the bad and the ugly.

The Good
Well, my start wave was 915am so when I arrived at the race village at 845am and the toilet queues were ridiculously long I went and had a neck / shoulder massage from Elite Evolution. Of course I did. So once I finished that and got dressed again (it’s now 907am), there were no queues for bag drop and I ran straight into the portaloo before running to the start line and catching the end of my wave as they got ready to start. Phew. There were also plenty of portaloos on the course; I saw a set at least every km or so for the first three km. Then the first water station at 4km. Perfect.

Having not run 10km since The British 10km in July I really wasn’t sure how I would fare for this event. I started off running with friends Sharon and Ogechi and made it my goal to stick with Ogechi as she was running a pretty steady pace. Well, my Suunto Spartan was telling me I was running under 6 minutes per km which I found hard to believe but y’know, I just kept going. And going. And going. I only stopped to walk at the 7km mark (at the water station) for about 30 seconds.

And I’m just gonna jump straight to the epic medal and race village here. There were plenty of photo opportunity spots but you know how the British like to queue so one would be empty while people queued half hour for another. There was plenty going on too; competitions to win trainers, food stalls, a DJ ...enough to warrant you hanging around as long as your stomach would allow before you needed a proper meal! We decided to refuel at Pizza East as they were offering a 25% discount for runners that day; we ended up having a coffee across the road in Pret while we waited (around 25 minutes) and it was well worth it to not have to worry about heading home and cooking that afternoon.

The Bad
The sun came out as I crossed the finish line and silly me wore a long sleeved top underneath my race tshirt. It was about the same time that I realised I’d left my timing chip in my bag. Epic fail. This is THE FIRST TIME in my racing history that I have ever done that but tbf it is 2017 and not many races use chips tied to your shoes. I’m used to them being in your bib which you kinda have to have on to be able to start the event. So I don’t have an official time; I mean, it’s questionable whether I was there or not right?! But I know that Strava knows the truth.

Talking of proving I was at the event. The course photographers seemed to be condensed in the first km where it was so crowded I really don’t think they got decent pictures of many people, most definitely not of me. Then I saw maybe two more photographers on the course and as the crowds didn’t really ease until about 8km I still don’t think they would’ve gotten a decent picture of me which is a shame as the race photos come as part of your entry fee (even if they are defaced with advertising when you download) so you kinda wanna make it worthwhile in that sense. I did however make sure to pose for the photographer just before the finish line!

The course was a pretty windy route; although I know a ton of people ran PB’s I also know that they prob have a little more in there for when they don’t have to play dodgems with other runners and take so many corners. I’m not a big fan of running on cobbles either so the section in the last 2km like that ended up with me running on the pavement to try and avoid injury.

The Ugly
The course was situated on the back roads of Shoreditch so this meant that many of them had speed bumps in place. With plenty of cars still parked on the course and lots of runners there was little or no option but to run over the speed bumps and this is where it got a little ugly. One guy tripped and fell right next to me; I helped him up and he seemed alright, even carrying on running (we were only at the 4km mark). I then saw someone in the race village after the run who showed me the result of her own fall in what sounded like the very same place... scratched knees, bruised hands and torn tights being the result.

We finished the race and ended up in the busiest / most crowded finishers funnel ever. I think it was a combination of coming in at the same time as many other runners and the funnel being just a little too narrow. We spent a good few minutes huddling through to grab a medal, some fancy water, regular water, cliff bar, jelly babies... yup, quite a handful. Would probably have been a good idea to pop it all in a goody bag and give it to people in one go.

All in all though, I had a great morning at the event. For the first ever Adidas City Run they did a pretty decent job.

Did you run?! What did you think of the event?! 

Elle :) 

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Behind The Screen: The Emotional Labour of Blogging

Photo Credit: Serena Reidy

If you’ve ever met me in real life, I hope that you’ve seen the version of me that’s always laughing. Apparently that me, is the one everyone loves to see in photographs (yah, I’m looking at you adidas runners lol). But if you really know me, or at least have met me on a number of occasions, chances are that there will be a time where I’m not my usual laughing self. I remember back in my office job, my manager told me that being “emotional” was something that was frowned upon in management. But as far as I was concerned, I was just being authentic. I literally cannot hide how I’m feeling; it’ll always be written all over my face and quite frankly I refuse to have to pretend to be any other way than how I’m really feeling.


Long Ride Sunday | Wrapping Up My Summer Cycling With L’Etape London 24.9.17

It’s funny how fast time flies; after taking part in L’Etape London in 2016 I knew I wanted to take part again for 2017. When the time came to sign up though, I decided to stick with the same distance (the short route, 49 miles) as I knew it’d be the end of my summer cycling “season”. With our epic ride to Paris in July, the reality was that I would want a break so cycling 49 miles was “doable” on whatever training I would or wouldn’t manage to do over the rest of the summer.

And it’s a good job too because I accidentally signed up for Tough Mudder on the day before L’Etape (my diary runs from Sunday to Saturday so it looked like two different weekends when I agreed to one on the Saturday and one of the sunday!) And after the 6 miles of Tough Mudder I woke up on the Sunday feeling a little sore to say the least...

I planned to ride the event with Sophie (my Paris buddy) and Andrea (our Dirty Wknd buddy) so we all signed up for the Cycletta - women’s only wave - which also happened to be the very last wave of the morning at 9.15am. I’m not really sure what happened but the combination of not that many women signing up to the wave and the start marshals not even knowing the wave existed meant we started late... all 6/7 of us (pictured above).

I didn’t have a plan in my head for these 49 miles; I just planned on catching up with Sophie and chatting our way round. We knew what to expect in terms of the route and how to fuel so it kinda was like any other long ride Sunday but with a medal at the end. One thing you have to take into consideration with this event is that the roads are open and within the first few minutes Sophie and I were separated from Andrea (and in a good way, we never saw her again till the finish cos she absolutely smashed her ride!). We were also treated to a pretty warm day for late September which has its perks...

I was feeling pretty exhausted on the morning due to Tough Mudder, having returned from my vacation just 5 days before and from what I now realise is anemia. But all in all, I didn’t feel too bad. When we got out of “the city” and hit Essex I knew this was where the hills were gonna be and I was ready... actually I was more ready than I realised. We rode Toot Hill and honestly, I’m still not sure we really did as it didn’t feel anywhere as bad as it has done previously so I guess that’s testament to the hours I’ve put in on the saddle in the past year, or past six months especially.

It was nice to be riding at a pace where I could take in the views, recognise some of my solo routes on weekend rides and enjoy Sophie’s company. A quick stop at the feed station just past the half way mark for some roasted new potatoes, jelly babies, pain au chocolait (I ate some of everything!), to top up our water bottles and a bathroom visit then we were off again for the final 20 something miles.

It was after this that we hit Epping High Road and the combination of leaving the Olympic Park so late along with everyone (drivers especially) being in a bad mood meant that we hit traffic and some very unfriendly (and vocal) drivers along the way. Playing dodgems with cars is not exactly what you wanna experience in the middle of a sportive... so by this point my main goal was just to get back to the finish line in a safe manner as quickly as possible. The route back to Stratford from there was a familiar one as our Paris crew has done quite a few rides out East starting from the very same Velodrome. It was flat and would be fast, had there been less traffic. Just as we got to Whipps Cross Hospital, I lost Sophie at some traffic lights and decided to just put my head down and get to the finish line. I’m not sure how far away it was at this point... maybe 3 miles, maybe 5 but it felt like forever! Finally, I made it back to the road track for the final km sprint finish. It was great to see that the finish line had been moved so spectators could see it and it meant that once I got my medal I was right there along with Andrea to cheer Sophie across the finish line too!

One medal, one pint of Erdinger (alcohol free beer) and one podium picture later and all the fun was over, it was time to head home...

Just like last year, I had a great time but I’m left wondering so many things... like why is female participation in cycling so low? Why do drivers dislike cyclists so much? What can I personally do to help encourage women into cycling? And what can I personally do to bridge the gap between drivers and cyclists?!

Elle :)

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Huge thanks to Human Race for inviting me back to take part in this event again and to SportCam for providing us with a few of our race pictures to share in the post.


How To Tackle Your First Tough Mudder Like A Pro

A number of months ago, I agreed to put together a team to run Tough Mudder (TM) in London. It would be my first TM event but my second obstacle course run. I'm never really keen to put events in my diary too far away because as this proved (once again) when the day comes you just might not be feeling it. I returned from my trip to Barbados just 4 days before race day and I was struggling with getting back into my routine and into the swing of London time again. I decided not to think about the event until I landed back on British soil and once I did start thinking about it I only seemed to want to talk myself out of taking part. On race morning, I literally decided not to go then gave myself a talking to, pulled on some kit, packed a bag and made my way to meet my team mates (...you remember this awesome squad I introduced you to right?!). And I just wanna say, what a damn team... they literally made this day for me.

In my last minute preparation I read a couple of blog posts about what kit to take and checked out the official TM page to ensure I took along everything that I needed on the day. I didn't have time to read anyone's race reports or to find out the minute details of each and every obstacle we would be taking on. And honestly, to save the universe from yet another start to finish recap of what went down I thought I'd just share with you the important details, maybe even the things I wish I'd known before or was very glad to have known in advance and of course if there's something I just have to share about (erm, like Michael and Tash trying to convince me to do the full distance the whole time! Lol) then I will.

So here goes...

Choose The Right Distance
TM recently introduced the Half (5 miles) distance which we completed this time round. I chose this distance as it was one I felt I could comfortably complete with no specific training and I think that's a key point. However, you can rest assured that the event is not a race; we literally had to take a pledge on the start line in which they reminded us that TM is a challenge not a race. Just remember that the real challenge often comes from the obstacles rather than the distance. Overall, my Suunto Spartan Trainer Wrist HR clocked that we ran just under 10km which prob around 6.5 miles in total. Apparently the course is never dead on the distance it’s billed as but who’s counting anyway?!

Do Your Prep (Training)
I can't exactly speak from experience on this one but I can speak from a place of being a fitness professional. I know there are a ton of training programmes and workouts on the internet which say they are to get you ready for these obstacle course events but I think they could possibly be a load of crap. My tips would be to focus on body weight exercises with a dash of cardio (intermittent stuff like playing football would transfer fitness sooooo well) and then get some practice in lifting some heavy sh*t. Lol. And that's that. There’s a huge upper body focus on many of the obstacles and that’s prob where us ladies fall below par, eh?! Luckily though, camaraderie is so high that no one will let you struggle by yourself! When it came to climbing the two massive walls I was prepared to skip those as all I could see in my mind was me falling all the way from the top after Sophie had told me about her experience at another obstacle course race previously. I screamed out loud (accidentally) when I saw it and when I blinked everyone was there to help me get up, over and down the other side. I did both walls. I’m proud.

Pack Your Kit Bag Like A Boss
I was lucky enough to have made some good decisions when it came to kit. So I'd like to pass along those tips for sure...

- Long sleeves: wear long sleeves. Do it. It was a pretty warm day for our event but still I wore long sleeves. They kinda protect your arms a little from extra scrapes or splinters.

- 3/4 length tights: similar reasoning to wearing long sleeves tbh. My knees still suffered a little bit but at least they still have all the layers of skin. I'd suggest you choose a material that is made for sweating too as that will help reduce the amount of mud / water that they retain over the duration of the course and will mean they'll dry a fair bit faster.

- No cotton: carrying on my point from the trousers, cotton will just soak up water / sweat / mud and get heavier. Trust me, it's bad enough that your shoes will get sooo heavy, you don't want your clothes to be hanging off you adding more weight to the situation.

- Trail shoes: this one can go both ways really. I saw some people on the course with their TM branded Merrell trail shoes which looked lightweight with awesome grip. I don't own a pair of trail shoes so I used a pair of Brooks that I used the one and only time I've ever been trail running. They were already muddy so it wasn’t completely the end of the world when I saw the state of them at the end of the race. TM do take your muddy shoes after the race if you want to donate them to charity (they wash and clean them of course).

- Taller running socks: these might help to prevent stones getting in. I mean they won't stop stones getting between your sock and shoe but if something could possibly help then why not do it?!

- Tie away loose hair: there was a point where I thought I might leave a large proportion of my Afro puff attached to the barbwire that I crawled under.

- Beach towel: helps you to keep some dignity should you end up changing in your car.

- Regular style bra with clasp at back: again useful as it’s easy to take off / put on under a towel.

- Something warm and cosy for post race. Once you get some of the mud off it’s nice to feel comfortable for your journey home.

- Wet wipes to help get the mud off. But take note that the only thing that will get all the mud off is an actual shower at home.

- Bin bags to store all your mud sodden kit on your way home

- Snacks / meal: they do sell food in the TM village but as ever, it’s ridiculously expensive.

- Cash: if you take your bag into the race village you have to pay for the bag drop. Yup, I know. So either leave your bag in the car or take cash.

...and last but not least, don't wear or take anything on the course that you're not prepared to lose!

Don't Go It Alone
Although everyone is super friendly and helpful on the course it’s still more fun to do the event with friends. Having people who (hopefully) won’t drop you, people to take pictures with before the start, along the course and at the finish makes it that bit much more fun. It’s also great to have that shared experience to look back on forever and ever (because that is prob how long I will talk about this for).

Smile For The Cameras
If I was gonna go a Tough Mudder then I needed to get pictures to document it. I borrowed a chest strap for my GoPro from Michael and captured some time lapse footage but that only turned out to be about 3 seconds long! I did manage to get a few decent photos from it though. So at every obstacle I made sure I had a big smile ready for the cameras so I’d have some fab images to use in this post and keep as memories. Your pictures are completely free which is a bonus... but you will have to do some wading through to find them. If you can somehow, record the times that you reach the obstacles and that should help you to find your photos a little faster.

A huge shout out again to my team mates Tash and Michael and to every other mudder out there who gave me a helping hand! It was massively appreciated! ...shout out also to For Goodness Shakes for being the ones to finally persuade me to get tough in the mud and fuelling up us to the start line. As pictured below, Michael braved wearing his FGS tee shirt during the race... I saved mine for post race (that warm and comfy outfit I just told you about).

Should the opportunity come up to do a Tough Mudder again... I think I would jump at the chance!

Have you gotten your Tough Mudder headband (they don't do medals)?! ...what's stopped you from taking part before?!

Elle :) 

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#PushTheCityLimits with the Suunto Spartan Trainer Wrist HR

Wearing the Spartan Trainer Wrist HR GPS watch in Ocean ...in the ocean

Just when I thought I'd tried every fitness tracker and GPS under the sun, along came Suunto with their Spartan Trainer Wrist HR. It was perfect timing as I'd just come to terms with signing up for Tough Mudder and this watch seemed like the kinda injection of adventure that I needed!

Some basics about the watch:
- Weight 56 grams
- Water resistant to 50 metres
- Daily targets for steps and calories
- Heart rate and motion sensing on the wrist
- 10 hours of battery life (up to 30 hours with power saving options)

When it first arrived though, I was in the middle of the Bests Bootcamp Academy struggling with the watch I had at the time to get all my timings right when teaching. I literally popped the Spartan (that's what I shall call it from here on in) out of the box, charged it with their fandangaly charger (it's like an alligator clip, see the picture below) and popped it on my wrist to teach. Can't go that wrong when there are just 5 buttons, right?! The stopwatch was easy to find (one but last on the menu) and simple enough to use; start, stop and refresh perfectly highlighted with red and green accents.

I spent a little time playing around at home with the Spartan too, to change the watch face and get all the settings right. I downloaded the Suuntolink software to my laptop to do all of this but you can in fact update the settings via the watch itself or using the Suunto Moves app on your phone (I'm team iPhone with limited space available for apps so being able to use the Spartan without the app is epic in my eyes!). It comes already loaded with 80 different sports modes so chances are what you're looking for is already on there. And over the past few weeks I've had a go using the few I would use most regularly on a day to day basis.

To get started tracking an exercise you simply navigate to "Exercise" and then scroll to your chosen activity. My first activity using the watch was when teaching (2x) Lift classes at FRAME. Along with
heart rate (broken down into training zones), it also records / measures calories burned, your estimated VO2 max and  suggested recovery time (22 hours for my weights classes). 

Screenshot from desktop
Next up was "Cycling - Basic" for the Barbados Cycling Festival Sportive. I figured there was no bigger cycling adventure than being half way across the world; it also meant that I didn't need to pack my bike computer so the Spartan doubled up as that and a watch. I made sure I linked my Suunto Moves account to my Strava account so the information would automatically be uploaded to Strava when I synced the watch.

I dunno bout anyone else but I'm usually the one at the back of run club shouting "wait for me, my gps hasn't locked yet!!" but on ride morning I had no issues (and I didn't even sync that morning to update the satellite information). I started at the front of my wave and zoomed off (yes, not the way to pace yourself! Lol). I was keen to keep an eye on the accuracy of the distance the Spartan was telling me I had covered and by about the half way mark I was certain it was doing a good job.

From the stats above, you can see there is a lot of information that's recorded including PTE (Peak Training Effect) which indicates the impact of a training session on your maximum aerobic performance and recovery time (which is cumulative based on other HR tracked exercise).

And then there was Tough Mudder (I'll be writing the whole experience up in a seperate post soon...)...

...let me just say, at one point, I couldn't even see what the Spartan was saying for all the mud covering it! Luckily, a quick scrub with an old toothbrush when I got home sorted all that out and got it back to Ocean blue from mud brown! ...but Tough Mudder don't really give an exact date for their events; I signed up for the 5 mile event and as you can see from the pictures above I ran over 6 miles. I love being able to see our route and replay it as well as knowing how far I ran (time is not really a thing in Tough Mudder). The Spartan made it through the event in one piece and I'm even more impressed than I originally was...

So guys, I've just shared a snippet of what the Suunto Spartan Trainer Wrist HR is all about and even I have so much more to discover and learn about (I mean, all those stats need to be put to good use right?!). The software update at the end of August included sleep tracking and the ability for the watch to display battery percentage which is a huge winner for me; isn't it the worse when you go to start tracking something and your watch says "sorry, there is not enough power to track this activity" or worse still, dies half way through?!. The watch is lightweight, simple to use and doesn't look half bad, eh?! Providing all the stats you could need and quick to pick up the GPS signal... not much more you need, right?!

If you would like to find out more about the Suunto Spartan Trainer Wrist HR go visit www.suunto.com/spartantrainerwristHR ...and / or if you have any questions I may be able to answer, just comment below or reach out to me via my social channels all linked below!

What fitness tracker are you currently using, or do you have your eye on?! 

Elle :) 

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My Top "Happy" and Active Places from Summer 2017

Having not long returned from ten days in the Caribbean, I can't deny that I'm suffering a little from the holiday blues. Returning to chillier days than I left behind (both in London and Barbados), darker mornings and the talk of autumn, Halloween and Christmas is making me shudder just a little bit!

Having spent the majority of the summer firmly with two feet on British soil it really got me thinking when I started reliving the fun of the summer months. SACO, The Serviced Apartment Company, conducted some research which found that Londoners are at their happiest enjoying a leisurely pub lunch in the Cotswolds, naming this part of Britain as their ultimate “happy” place (see the infographic for the full list) so I thought I'd share with you some of my happy (and active, of course) places that I found over the summer in the U.K.

In no particular order:

1. Cycling in the Peak District
2. Cake and coffee (mid ride) at Blackmore Tea Rooms in the sunshine
3. Eating fish & chips in Southend on Sea (after cycling there of course)
4. Trail running in the Devils Punchbowl
5. SUP in the sunshine of East London - if you don't live in London, you should check out serviced apartments such as those on offer in London by SACO
6. Cycling London to Brighton (then stuffing our faces with pizza!) ...eating an ice cream on Brighton Beach came second in the SACO research!
7. Volunteering at Hackney Half Marathon... the community feel is always epic!

The infographic below also shares some more insights from the research with you:

Over the next couple of years I'll be busy with my head in books studying for my Masters (in Management and Business Innovation, if you were wondering) so I won't really be able to get any unless its out of term. It's great to know that there is still so much of the U.K. left for me to explore on day trips and / or long weekends! 

What has been you "happy" place this Summer?! 

Elle :) 

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How To Inspire Others To Love Running As Much As You Do

Photo Credit: Adidas Runners

If you’re a passionate runner, then you know there are times when you can’t figure out why some people don't enjoy running as much as you. You also have this underlying urge to help those who have maybe given it a go in the past and now want to improve.

Running is a healthy activity and a positive way to release stress. Maybe you’ve been into it for a while now and are interested in getting others involved? There are several different ways to use your running talents to help others. All it takes is a little research and patience to find the best way to reach potential runners. See how to inspire others to love running as much as you do.

One excellent way to immerse yourself in the sport is to coach. Find a local group, races or schools and throw your passion into helping them succeed. Your experience and love for the sport will help the runners improve and excel. You’ll be the expert and there to answer their questions about training and how to become a better runner. It’s a positive way to spend your free time, and you’ll get to help others while doing what you enjoy.

Make A Video
There are lots of people online who are searching for tips and tricks on how to become a better runner. Create videos that offer valuable information to those seeking assistance with the sport. Make your video standout by using YouTube thumbnails that capture the attention of your audience and persuades people that clicking the play button is worth their time. With Spark, the creative process allows for effortless erasing and new attempts, so you never have to feel anxious about whether you’ve made the ideal choice. Instead, your creativity is completely freed from worry about the finished product.

Photo Credit: Adidas Runners

Start A Running Club
Be proactive and a leader in your community by starting a running club. Send out flyers and head to different gyms to try and recruit people to join you. Organize a date, time and starting location where interested runners can show up and participate. Start by seeing how many people attend and manage the group based on how the following weeks play out. You can always turn it into more of a training group or keep it as a fun run, based on a consensus from the club.

Tell Your Story
Inspire others by telling your story. You started somewhere and have grown into a competitive runner. Let people know how they can do it too. Launch a blog as a platform for spreading the word or guest blog on various websites geared toward runners. Start conversations in the right places and build relationships based on similar interests. Speak at events and get your name out there as a resource for others.


You’d be surprised how many other people like or want to run, but are worried about their skill. Wanting to help potential runners succeed is a great way to spend your time. This is how to inspire others to love running as much as you do.

About Adrian; Adrian is a lifelong thrill seeker and adrenaline junkie. A freelance sports writer, Adrian is passionate about health and fitness and pushing his body to it's limits. Whether he's rambling in the beautiful Cotswolds or bunjy jumping in New Zealand, Adrian is a fervent believer in making the most of the great outdoors.


What To Do When You're Struggling With Fitness Motivation

Every single time someone reaches out to me sharing their struggles to start exercising or get back "on the wagon", I'm honoured. Yes, it actually is my job to inspire, motivate and empower people to "get fit" but it's also my passion and I'm proud that people think I'm approachable enough to talk to me.

And we all know that life is about give and take, right?! And the balance of give and take comes in different forms. Because when I am struggling, I have people that I might turn to too (even if it isn't so obvious to me at the time); I know some pretty amazing people who I enjoy following their progress, being a cheerleader for them and learning from their experiences. And sometimes those individuals are the very reason I make it out of bed to get my sweat on.

Before I rode to Paris, I spent a lot of time talking to my more experienced cycling buddies asking for advice about kit, nutrition and expectations. At times I honestly didn't think I could do it even when friends and strangers never seemed to waiver in their belief in me. I also openly shared that I was anxious about RideLondon-Surrey 46 back in July and not making the cut off time, to the point that I started in an earlier wave than allocated to me to give me a little extra time. And although I surprised myself with the result, others seemed to expect me to do as well as I did.

When I thought I was too busy to get in my weekend ride, a friend made it clear that I could just get up earlier, go for my ride and then have a nap before heading out to work. And you know what? The accountability really worked. When I woke up that day and considered not getting on my bike, part of me didn't wanna let him down. A bigger part of me didn't wanna let myself down. So I went out, I rode and I loved every minute of it.

And I know I'm not alone, so I've noted down a few ways to help you get back into the swing of things when you're struggling:

Reach Out To A Fellow Fit Friend
Who's the friend that you would organise to go to class with? Or always see at run club? Drop your friend a message be it a text or on social media and don't be afraid to be honest. Your friend will understand because they've probably been in the same situation. Soak up the pep talk they will no doubt give you and then lace up, or...

Organise A Sweat Date
Organise a get together at run club / a class and go with the sole aim of enjoying yourself and catching up with a mate. Knowing that someone else is depending on your plans is a pretty good way to reduce the risk of you sacking off your workout. You'll also be excited to catch up with your friend who you've no doubt not seen in a while (it's called adulting, it gets in the way of fun stuff sometimes!). If you don't have friends that like to sweat then...

Find Yourself A Like Minded Community
I recently cohosted the #ukrunchat hour over on Twitter and although I've regularly dipped in and out of the community it was the first time I really got to understand the importance of it for others. One of my questions asked what everyone's next race or big goal was and where people got their accountability to follow through. So many people responded saying that sharing their goals with the UKRunChat community was just right for them and I now have so many people who'll I'll be keeping an eye on till their respective race days!

You can of course also find a community "in real life" like a running / cycling / triathlon club (or whatever sport you are into!). Facebook and Eventbrite seem to be go to places to find out about events taking place in your local area. Personally I've also been to Breeze / Sky rides on the days I didn't want to ride on my own or have to plan a route but I did need to get out and clock up some miles for training.

Share Your Goals On Social Media
I remember the time I made it my goal to run 10km in under 60 minutes and posted it on the blog. It got re-shared by the race organisers and before I knew it everyone was discussing their goal times and I started to get a little nervous about actually being able to hit my goal time. But it made me even more committed to achieving my goal and knowing that so many other people would be sharing the course with me looking to smash their own goals!

If you don't have a blog but are keen to share your story, reach out to your favourite bloggers and offer to guest post for them about your journey. I personally, love sharing other people's stories and experiences in fitness and they also make for a nice change not having to read about what I'm up to!

This one also ties in with the online community aspect but you don't need to specifically share your goals just with them. Others who follow you and may have similar goals will be interested in yours if it resonates with them!

Treat Yourself To Some Decent Kit
I know this one comes up a lot and tbh that's probably for a good reason. If you're into cycling check out my post on the last of the summer cycling kit. If you're more into the gym then my latest kit drop from Under Armour may be more up your street. Cos we all love having some shiny new kit to test out and fall in love with. That little bit of extra motivation to get out of the door!

I think it's important to remember that we all have ups and downs; good days and not so good. My friend Lex just tagged me in the most appropriate post on Instagram which will just wrap this blog up nicely...

How do you stay accountable? And what strategies do you have for when you're struggling with motivation?!

Elle :) 

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Top Beaches For Swimming In Barbados ( + Simply Swim Review)

Incase you missed the memo, I've just returned from a vacation in Barbados. I haven't been home (I was born in Barbados) for around 6.5 years and now I think I'm hooked again. It's the perfect opportunity to see my extended family, friends, warm weather, good food and I get to be a 7 year old all over again (that's when I left Barbados for the U.K and no real "adulting" at that age, eh?!). 

Just before I jetted away, I got the opportunity to pick out a few pieces of swimwear from Simply Swim to take along with me so I thought I would share what I chose with you for some inspiration. Because, if you're anything like me, you probably need a little (inspo) to hit the water again... (it's been a while for me!). And I then get the chance to share a bit about Barbados with you in the form of some of my favourite beaches... win win?!

Browns Beach, West Coast 
Browns Beach gets the top spot (on this vacation) as it's where I spent the most time. We were situated at The Boatyard (located just outside of Bridgetown, the capital) so we also had their facilities for food, drinks, bathrooms, showers etc. We pitched up on some sun loungers close to the sea so we could see our belongings while we were in the water. With two kids in tow it was perfect for swimming as the water was shallow for quite a way out. Some of the waves were big enough to take us by surprise though but this was probably the start of the effects of Hurricane Maria making its way through the Caribbean. 

The water is clear meaning you can spot fish swimming by your feet, and there are plenty of boats dotted around. They also had a trampoline out in the water and water slide but I didn't get a chance to have a go on those with the kids (and tbh I probably wouldn't have been brave enough anyway!). 

On one of my previous visits, myself and friends went on one of the boat tours so we could spot the turtles and enjoy a relaxing boat ride. 

The Halocline Atomic High Neck X Back Swimsuit (£36)
This was one of three suits I picked out for my trip in a size 34" which is supposedly a UK dress size 12 (I am a 10). I used my previous experience of swimsuit sizing and I'm glad I opted for the larger size. I think the 32" would've fit but it just might have been a real squeeze. I loved that it was high coverage (with a high neckline and medium rise leg) and good job it had UPF 50+ protection cos I forgot to put on my suncream! You can find the whole Halocline range on Simply Swim here

I also got the Halocline Sleek Zip Back Swimsuit (Blueberry, 34") and the TYR Crypsis Cutoutfit (in what looks to me like a tiger print, 36"). When I get around to taking some pictures in these I'll be sure to share on Instagram or something. 

Paradise Beach, West Coast 
Crane Beach, South Coast 
Now these two I don't think I have been to (yet) but now I've discovered them I will certainly pay a visit on one of my next trips! 

If you missed my post about the Barbados Cycling Festival Sportive that I took part in you need to catch up! ...meanwhile, I'll be planning how and when I can make it back to Barbados again as soon as possible!

Have you been to Barbados before?!

Elle :) 

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Photos taken by Dean from Exposures by Dean
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