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BRITA Pour O’Clock & Giveaway

We are all familiar with that point in the day where we just crave something sweet. That something sweet usually equates to something unhealthy, leading to the intake of extra, unnecessary calories for the day.

BRITA conducted some research and found that it’s 4pm when people need that extra energy boost to help them get through the day. So they are launching their Pour O’Clock campaign to get us to ditch our sugary snacks and substitute them for water at 4pm.


This is because as well as giving you an energy boost, staying hydrated aids concentration levels. Renowned London dietician and nutritionist, Jo Travers commented, “People spend a large amount of time at work so integrating healthy habits into their day is crucial.  Hydration is important as it has an impact on our productivity and concentration.”

Win this! 


To help you get started, our friends at BRITA are offering one of you the chance to win your very own BRITA Fill&Go bottle! Mine has been a firm sidekick since the start of 2014 as part of the BRITA Boost Challenge. Please read the T&C’s before entering then tweet / like / comment away! The competition closes next week Tuesday at which point a winner will be chosen at random!

a Rafflecopter giveaway

Look out for the ‘pour at four’ conversation on Twitter too with the hashtag #PourOClock

I’m going to give this a go and see how I feel! Let me know if you take on the challenge and if it works for you! 

Elle 🙂 

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38 Comments

  1. Stephanie The Magpie
    May 28, 2014 / 11:03

    I'm terrible with sugar cravings, I've switched to having an apple half an hour after my lunch and having a herbal tea in the afternoon if I 'think' I'm hungry. Most of the time having a look at my to-do list and finding a new job to start distracts me! I've been looking for a 'throw in my handbag' bottle for ages. Do these travel well?

    • Elle Linton
      June 2, 2014 / 21:44

      *adds apples and herbal tea to shopping list*yup, they travel really well 🙂 mine has been every where with me, every single day bar one day I forgot it, since January 1st! No leaks in my handbag 🙂 good luck x

  2. Vikki Roberts
    May 28, 2014 / 13:38

    I've found apples quite good for getting rid of sugar cravings, or having a hot chocolate rather than a bar of chocolate. Feels more virtuous, as long as it's made with water.

    • Elle Linton
      June 2, 2014 / 21:44

      hot chocolate is a great idea! prob less than 100kcals compared to 300-400kcal for a choc bar! good luck for the comp! x

  3. Dash
    May 28, 2014 / 21:39

    Apples are brilliant for beating sugar cravings and getting rid of the afternoon slump … otherwise a coffee!

    • Elle Linton
      June 2, 2014 / 21:45

      yes! coffee is great for some energy too! good luck for the comp! x

  4. Jordan
    May 29, 2014 / 03:03

    Chewing gum helps, or fruit infused water.

    • Elle Linton
      June 2, 2014 / 21:45

      I like 🙂 good luck for the comp! x

  5. Tracy K Nixon
    May 29, 2014 / 16:03

    I clean my teeth! I never much fancy eating when I have just cleaned my teeth – or swish wish a mouth wash! Does the same trick!

    • Elle Linton
      June 2, 2014 / 21:46

      yes! this is great for post dinner too! to stop any snacking before bedtime and telling your stomach you are done eating! good luck for the comp! x

  6. kj19
    May 29, 2014 / 17:53

    I have a dehydrator and I do a lot of fruit and use that as a snack

    • Elle Linton
      June 2, 2014 / 21:46

      nice 🙂 one day I may purchase a dehydrator too! good luck for the comp! x

  7. Meena
    May 30, 2014 / 04:15

    I eat fruit whenever my sugar craving hits. It's sweet, but not unhealthy so I feel a lot better!

    • Elle Linton
      June 2, 2014 / 21:53

      great idea meena 🙂 good luck for the competition! x

  8. Susan DeVaux
    May 30, 2014 / 08:31

    Fruit! It is much better than diving into a candy bar 😉

    • Elle Linton
      June 2, 2014 / 21:54

      very true! and counts towards your 5 a day! good luck for the comp! x

  9. andrea v
    May 30, 2014 / 16:53

    I eat it and then it's gone haha or I'll grab some fruit (:

    • Elle Linton
      June 2, 2014 / 22:11

      haha! love your honesty! good luck for the competition! x

  10. Jayne
    May 30, 2014 / 19:26

    By snacking on fruit instead.

    • Elle Linton
      June 2, 2014 / 22:11

      healthy option for sure! I think dried fruit must be useful too! good luck for the competition! x

  11. Gillian Holmes
    May 31, 2014 / 15:48

    I don't have a sweet tooth so it's not an issue, but place me in a room full of bacon sandwiches and pizza's…

    • Elle Linton
      June 2, 2014 / 22:13

      I defo feel ya pain! good luck for the competition! x

  12. Mon Petit Billet
    May 31, 2014 / 20:21

    I love chocolate and all things sweet however I just drink water when I get those cravings! Thinking of summer helps too 🙂 Mon Petit Billet

    • Elle Linton
      June 2, 2014 / 22:12

      summer is defo a great motivator! good luck for the competition! x

  13. arress
    May 31, 2014 / 23:19

    I usually grab a piece of fruit..need that something that tastes sweet.

    • Elle Linton
      June 2, 2014 / 22:21

      great healthy option! good luck for the comp! x

  14. Kim Neville
    June 1, 2014 / 08:59

    By having a strong mint/tic tacs or mentos. Love my chocolate so very hard

    • Elle Linton
      June 2, 2014 / 22:22

      keep strong but treat yourself! good luck for the comp! x

  15. Celeste
    June 1, 2014 / 15:09

    Like a lot of others have also said… fruit!

    • Elle Linton
      June 2, 2014 / 22:54

      it's a great healthy option! good luck for the competition 🙂 x

  16. Dejeniera
    June 1, 2014 / 20:39

    I eat an apple, that seems to do it 🙂

    • Elle Linton
      June 2, 2014 / 22:55

      apples are great as they have a decent water content too to help keep you hydrated! good luck for the comp 🙂 x

  17. Jackie Allum
    June 1, 2014 / 22:17

    Rice cakes and calorie free chocolate sauce (Walden Farms)

    • Elle Linton
      June 2, 2014 / 22:56

      nice! peanut butter is a great high protein option too to help keep you full for longer! good luck for the comp 🙂 x

  18. Debbie
    June 1, 2014 / 22:18

    chewing gum or brushing my teeth 🙂

    • Elle Linton
      June 2, 2014 / 22:56

      think this works the same way as brushing your teeth! good luck for the comp 🙂 x

  19. Hazel Christopher
    June 2, 2014 / 21:20

    I chew gum because when my mouth is minty everything else tastes awful 🙂

    • Elle Linton
      June 2, 2014 / 23:01

      great way to put yourself off the bad stuff 🙂 good luck for the competition! 🙂 x

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