We are all familiar with that point in the day where we just crave something sweet. That something sweet usually equates to something unhealthy, leading to the intake of extra, unnecessary calories for the day.
BRITA conducted some research and found that it’s 4pm when people need that extra energy boost to help them get through the day. So they are launching their Pour O’Clock campaign to get us to ditch our sugary snacks and substitute them for water at 4pm.
This is because as well as giving you an energy boost, staying hydrated aids concentration levels. Renowned London dietician and nutritionist, Jo Travers commented, “People spend a large amount of time at work so integrating healthy habits into their day is crucial. Hydration is important as it has an impact on our productivity and concentration.”
To help you get started, our friends at BRITA are offering one of you the chance to win your very own BRITA Fill&Go bottle! Mine has been a firm sidekick since the start of 2014 as part of the BRITA Boost Challenge. Please read the T&C’s before entering then tweet / like / comment away! The competition closes next week Tuesday at which point a winner will be chosen at random!
Look out for the ‘pour at four’ conversation on Twitter too with the hashtag #PourOClock
I’m going to give this a go and see how I feel! Let me know if you take on the challenge and if it works for you!