Somehow, we’re already into February, so it’s my opportunity to take you Behind The Screen to see what tools I use to create my content and what’s been going on during the month preceding this report.
I’m also using this post as an opportunity to discus a topical issue in blogging each month and this month, I’m talking about bloggers being offered “exposure” as payment!
Advertising Income: £7.07
Affiliate Income: £5.92
Collaborative & Sponsored Posts: £0
Other Work & Consulting: £80
Costs / Outgoings: £unrecorded
Total January Page Views: 4784
Yay for January! Although I was in a crazy place re exercise (read: Dear 2016), I managed to keep up with the blog posting 13 times and hitting my goal of 3x per week. I put a lot of thought into what I wanted to share, the imagery I was using and the added value of my posts.
All of my stats and total page views saw an increase from December (see Decembers report here) which I think may be due to social sharing and the value of the posts.
One post I shared was Your 6 Day Countdown Guide To Pre Race Preparation – which is actually a post I wrote a couple years back but I changed the format and updated the imagery. I also posted it just in time for the London Winter Run and it’s a post that is applicable for any and every race in our calendars. This post gave me content to share each an every day with the related tasks and I myself really enjoyed the format!
I was lucky enough in January to be able to collaborate with Next for the launch of their new sportswear range (read: Sport’n Style: New Year, New Gear with NX Sport) which they kindly shared on Twitter and Instagram. They also shared my post of tips for starting a new blog on their bloggers network.
The top post for the month had to be my review of The Body Coach’s new Book – Lean in 15. I picked up the book on Amazon and loved it! I shared a quick and easy read round up of my thoughts on his recipes and at just £7 for the book I think (and hope?!) I helped a few people to make a decision either way!
Topical: Is “exposure” a fair payment for bloggers?
Probably once per day, an email lands in my inbox which asks me to write a blog post about “X” in return for “Y” brand sharing my post on their social media channels. These people, then demand to know the stats of my blog (which are actually available through my media kit or these monthly posts if they bothered to check) and never actually disclose what they are offering me! …I saw an image recently about dancers being asked to work for free so I adapted it for bloggers…
I’m currently (technically) a full time personal trainer / blogger so my time is precious! It seems that sometimes it’s even difficult to get travel expenses out of those who want you to travel in, around and out of London to events. Over the past months, I’ve learnt to say no when what I’m being offered is not acceptable – 2 spin classes for a ton of IG posts, tweets and a blog post?! No siree!
This was one of the reasons I started the London Bloggers Community – to allow us to be able to communicate with each other, share opportunities and openly know whats going on to help keep things fair and ensure we are valued (and know our own value!).
What’s your take on “exposure” as payment?!
So… anything I’ve missed that you’d be interested to know?!
Do you track your stats monthly?!