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The Launch of Superdry Sport (SS17)

 

Personally, the rise of athleisure has been a welcome one. My fit kit is my uniform for teaching, training and now, quite frankly, everyday life. With more and more brands launching their own lines, I love to stay on top of what is being offered.

 

Superdry are launching their new sports collection – Superdry Sport – this summer for women, offering
essential items for everyday wear as well as smaller sport specific collections for Athleisure, Yoga, Gym,
Running and Cycle.

 

The collection promises that quality is central to everything, whilst also being performance led. But if we’re honest, at the end of the day, the design, prints and colours all matter just as much. I’m a fan of the understated colours which can be mixed and matched for a more versatile fitness wardrobe. My current favourite colour is the cobalt blue that has cropped up in the fitness arena.

 

Looks I’m Loving:

 

1. Run 

 

 

I’m not a huge fan of shorts due to thigh chaffing; however, the ones above look like they may be perfect with the built in liner which comes down to mid thigh which would hopefully eradicate this common issue. I’ve been loving the increase in high neck lines in sports bras over the past couple of seasons and this bra is no exception. It’s an extremely flattering fit (and front opening for arms day! lol).

 

2. Gym


 I love, love, love me some monochrome especially for the gym (usually because I’m teaching and it looks smart and clean!). I’m also into 7/8 lengths these days as they typically hit just above the ankle which means no huge band of fabric coiled around your ankles to make you extra hot in (the impending?!) summer months!

 

And because I can’t resist a) a pair of joggers b) a swimsuit or c) another jacket …here are one’s I have my eye on!

 

 

 


Have you taken a look at the Superdry Sport collection?! What are your favourite pieces?!

 

Elle 🙂


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p.s this post is a collaboration with Superdry. But you know me, all the opinions above are all mine, and not that of the brand 😉 

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6 Comments

  1. Stephanie Richards
    July 7, 2016 / 17:59

    Love that gym outfit! Love those joggers too, but it's been way too hot for joggers lately. Can't wait 'til fall rolls around again because that means perfect jogger weather 🙂

    • Elle Linton
      July 8, 2016 / 11:38

      Sadly for us in London, we probably can still get away with wearing joggers even though its summer! haha!

  2. Donna @OrdCyclingGirl
    July 8, 2016 / 05:34

    There's a lot of great looking kit in their collection and I'm really pleasantly surprised by the prices! Looking forward to adding some items to my yoga kit! 🙂

    • Elle Linton
      July 8, 2016 / 11:39

      I think the market is so full that really to make any waves you have to be affordable / competitively priced! …I need to add some yoga back to life, then yoga to my kit. haha! 😉 Thanks for stopping by Donna

  3. Matilda Iglesias
    July 12, 2016 / 00:33

    I've never heard of this brand, but I do love the fabric of the run shorts.

    • Elle Linton
      July 12, 2016 / 21:53

      Have SuperDry not made it over your way?! They're a Japanese brand as far as I'm aware so I'd be surprised! I've not worn their "normal" clothes for quite a few years …mostly because I only wear lycra so this new ranges suits me! hahaha! Let me know if you spot them now 😉

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