So this post idea was brought to my mind after I posted the below on my personal Facebook page:
One of my good friends responded to say she identifies with the quote so I said โyโall need to contribute to saving my life pleaseโ. To which my friend then said โI donโt understand. How do I do that?!โ. And I realised that maybe I take it for granted that everyone knows everything and people understand what affiliate links are. So hereโs a little story all about how… lol
Basically, we all know how weโd rather get a recommendation for something than listen to a sales person or advertising right?! Since day dot, word of mouth has served as the best promotion tool for brands everywhere. So with the rise of technology it should be no surprise that brands would find a way to take word of mouth to the next level…
These days, we as customers, have so many platforms to voice our opinions. I mean, when I get let down by the central line (again) over 4K people (potentially) will hear about it on Twitter!
Itโs not necessarily that Twitter is the best way to communicate with a brand but in certain situations Iโve found it to be quicker and having such a transparent conversation is usually great for getting a response.
Any brand that values their reputation has members of their team monitoring social media if they donโt have dedicated staff.
So brands created a way to reward customers who share their products etc and generate sales. These โcustomersโ are known as affiliates; we sign up via numerous platforms (Iโve chatted lots about Affiliate Window on the blog and more recently about Reward Style) which allow us to generate links containing a code that links back to us.
Links can come in various formats from long like this:
https://www.awin1.com/cread.php?awinmid=5678&awinaffid=206187&clickref=&p= (ASOS homepage)
…to short like this: (ASOS homepage) http://tidd.ly/9f531520
Reward style links usually look like this: (ASOS homepage) http://rstyle.me/n/cvcwxxcckix
When you click the link youโll notice it flicks through a number of other sites before landing at the desired destination; itโs all very quick to be honest.
If you click an affiliate link and go on to buy something, the affiliate will normally receive a small payment which I guess is a little โthank youโ from the brand for sharing their stuff.
Clicking the link usually pops a cookie in the persons browser for up to 30 days so even if a sale isnโt instant it can still be attributed to you within that time period.
Personally, I only become an affiliate for brands I love and use myself. Back in the early days of blogging I probably joined a few irrelevant ones as I had no idea what it was all about.
The biggest lesson Iโve learnt is that being an affiliate doesnโt generate any income without a lot of effort and hard work. People donโt just click your link and buy. If only, eh?!!
You have to share the hell out of links all whilst maintaining your authenticity. After all Iโm a blogger and fitness professional not a sales woman.
Clicking an affiliate link will never cost you anything. And youโll never pay more. In fact, chances are you will pay less through unique codes that are shared via affiliates.
During Black Friday for example, MyProtein had some epic deals; on one particular day they had an extra 20% off their already discounted stuff but if you used the code affiliates were sharing then you could get that to 22% off! Every little % counts right?!
Iโve heard that some people go out of their way not to click affiliate links and I donโt fully understand why. If youโve read someoneโs content and are interested in what they are sharing with you, why would you not wanna especially if people are open and honest about using them? …cos what we get rewarded with is usually insignificant on its own. Normally a maximum of 10% with โday to dayโ brands, more frequently around the 2-5% mark.
I have a section in my policies on the blog about affiliate links and if I knowingly use them in a blog post I will add a โcontains affiliate linksโ tag. The money I make from affiliate schemes normally just goes back into running the blog and my goal next year is to move to Wordpress selfhosted which will be an added cost for me but beneficial in the long run so short of putting a donate button in my sidebar (lol) every little bit of affiliate income will go to good use!
Here’s a post I wrote about sharing affiliate links: Behind The Screen: 6 Quick Tips For Sharing Affiliate Links and if you want to find out how to start your own epic blog and make money then I have the post for you! Here is a link to my Shopping Quick Links page.
…and if you have any questions about affilIate links or how I use them pop them in the comments below or get in touch via my social media channels linked below…
Elle
Thank you, this post is perfect timing as I am now trying to get into affiliate programs and finding it all a bit daunting, but this post has helped loads