Why I Stopped Sharing Blog Statistics And Income Reports

Photo Credit: Lolography

Back in 2015 and part of 2016 I wrote monthly posts detailing my blog statistics and also income generated via the blog. Those posts were actually some of my most read posts each month and to be honest, I’m not at all surprised. We’re all a little curious to know how other bloggers are getting on and how much money they’re making, right?!

To this day, I still actually refer to those posts regularly to remind myself how far I’ve come. I’ve recently passed the 3k mark on Instagram and although it feels like I’ve been working towards it forever, it actually wasn’t that long ago that I was sharing I’d reached 1k or 2k followers!

My last report post was back in April 2016 and I just came across someone sharing their own on twitter which reminded me about mine so I decided to write a little post about why I stopped sharing all the detail and give a little overview of how things have been going.

Blog Stats & Goals

As much as we know that 3k Instagram followers can be more engaged than the 10 or 20k followers of the next blogger, it seems that brands are still using that as a way of deciding who to work with. Now that Instagram has created business accounts you can actually see how well a post has done and at the end of the day you can’t buy engagement or reach especially on Instagram live / stories.

Since my last post, I’ve worked on a few sponsored posts on IG. I’m keen to keep my Instagram very much a collection of what I get up to so I did ensure that each time the brand was a good fit and the content was created by me. My typical rate for a sponsored Instagram post is approx £45 varying based on the number of posts or the platform through which I secure the collaboration.

I also created a dashboard in google analytics which allows me to see just the stats that are most useful to me on a day to day basis as well as a live view of who’s on my blog having a good old read. Some of the stats I check in on regularly include:

– number of sessions per month
– pages per session
– bounce rate
– social media referrals

I’ve got some pretty Big Hairy Audacious (BHAG) Goals for the blog in 2017 cos if my goals were easy to achieve they’d be pretty boring and uninspiring!

Blog Income Report

Since July 2016, I’ve been working freelance as a Health & Fitness Professional. People often ask me a) if I blog full time and b) what exactly I do so here is a brief overview.

I work as a Studio Instructor currently teaching at Frame and Gymbox where I have my permanent classes and am also able to cover other instructors when the opportunity arises and if it fits my schedule. I also work at The Altitude Centre every now again with a Personal Training client.

I write for an online magazine and I make a small (insignificant) amount of money from advertising and affiliate links (although it’s more than I made 2-3 years ago). I’m currently interning for a marketing agency part time as well as working to get my business, Borrow My Blender, up and running since I officially launched with The Princes Trust in February 2017.

I didn’t think it was worthwhile documenting the few quid I made each month through the blog and figured I’d go back to it if it ever became a significant income stream. Don’t get me wrong, I’ve had some decent opportunities through the blog but it’s not consistent and when it crosses over into the realm of my “real work”, I don’t think I’m obliged to share my income on the blog (i.e no one ever has to share how much they make in their day jobs, right?!).

Photo Credit: Lolography

Reviewing Products & Events

As a freelancer, there is no off button for work. I don’t get to leave the office behind and not think about it. So every opportunity I’m offered needs to be worth my time (which I value at approx £20ph). So that’s meant I can’t spend 4 hours reviewing products, taking pictures and writing blog posts for a product that is valued at a fiver (as an example). It just isn’t a good use of my time. And the same for instagram… if a sponsored post is valued at £45, unless I share a product because I’ve bought it or want to share it, I can’t just be featuring products when I’ve only been sent £5 worth.

As for events, I realised a long time ago that it was costing me way more than I realised to attend. Time to travel to the event (usually 2 hours each way), cost of travel (approx £10 return to central London), time at the event (usually 1-3 hours), time to take pictures, edit pictures, write a blog post and social sharing which I total to be worth £150 on average. So I’ve had to be a lot more savvy about how I spend my time and what I say yes to.

Sometimes, I still end up saying yes to things that I think I shouldn’t but as we all know, blogging doesn’t come with a manual so it’s just one continuous learning curve for us all.

Do you enjoy reading blog stat / income report posts and other Behind The Screen stuff?! …How do you balance your time on attending blog events?! When do you say no… and how do you decide?!

Elle 🙂 



  1. Sophie
    August 3, 2017 / 15:48

    A great post. I also love reading about stats and income reports though I don't share mine! Though no income as yet but always very explicit about reviews etc of anything I'm sent. Thanks for the post.

  2. Kayla
    May 30, 2017 / 18:56

    I personally love reading income reports + blog stats. Sometimes it does make me fall into the comparison trap, but I also find it motivating. kaylainthecity.com

    • Elle Linton
      May 31, 2017 / 09:40

      I also enjoy reading them too! Especially from "bigger" blogger who also share their tips & tricks! Hopefully one day i will have more to share too… 😉

Leave a Reply

Your email address will not be published. Required fields are marked *

Read previous post:
FitKit Wardrobe Update: Performance Wear from Pink Soda

Pink Soda Sport, from JD Sports recently launched a couple of new collections including some performance wear which instantaneously caught...